UIEtips: Being Real Builds Trust
In this week’s UIEtips, Steph Hay discusses how trust inspires confidence, which in turn compels decision-making. Here’s an excerpt from the article Our best chance for establishing trust with our...
View ArticleUIEtips: Making Content More Usable for both Designers and the End User
In this week’s UIEtips, Adam Spool interviews Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and...
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Stephanie Hay – Building Trust with Your Users through Messaging and Copy
[ Transcript Available ] Ever wonder how many “World’s Best Coffee” signs exist in the world? The world is a big place, so that claim may or may not be entirely accurate. These days, with social media...
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UIE Book Corner: Margot Bloomstein’s “Content Strategy at Work”
[ Transcript Available ] Here at UIE we’ve amassed quite a library, and we’re adding to it all the time. One of the more recent additions is Margot Bloomstein’s book Content Strategy at Work. Margot...
View ArticleUIEtips: How Content Strategy Can Help
In this week’s UIEtips, Margot Bloomstein discusses the strategies content producers should take to optimize their writing. Here’s an excerpt from the article: But with the opportunities of publishing...
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Kate Kiefer Lee – Voice and Tone Live!
[ Transcript Available ] This podcast is Kate Kiefer Lee’s full Keynote presentation from UX Thursday Detroit. Given the amount of communications a user takes in on a daily basis, how you speak to...
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Ahava Leibtag – Content: Messaging and Marketing
[ Transcript Available ] The goal of any site is to have great, compelling content. But what constitutes great content? How is the success of a blog post or a video measured? How can you be sure the...
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Steph Hay – Content-first User Experience
[ Transcript Available ] In traditional website design and development it’s common to start with the design and add your content later in the process. You may even use “lorem ipsum” as a placeholder...
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Steph Hay – Designing with a Content-First Approach
[ Transcript Available ] Usability in products and websites is what most organizations strive for. The more usable the product, the more likely that people will use it. Through research and testing,...
View ArticleUIE Article: In Defense of Lorem Ipsum
In this week’s article, we reprint an article by Karen McGrane where she argues you should use Lorem Ispum despite descent from some prominent figures in the UX community. Here’s an excerpt from the...
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